ALSO: A clever candy promotion ties Personalities to Playlists. Is the next great marketing opportunity already on your phone? More people buying onlin…
Tod Maffin
ALSO: Pepsi’s next-level ad personalization… Google cancels a popular ad format… Spotify launches a new ads platform… and Snapchat’s recent audience nu…
Tod Maffin
Also: TikTok advertising comes to Canada. Hackers are breaking into Quickbooks files. Agencies get a break on Google’s partner program. And some welcom…
Tod Maffin
Hi there! Many of you work for companies that sell things to marketing people (agencies, SaaS providers, etc.) As a thank-you for being on the newslett…
Tod Maffin
Hackers can change your contracts after they’ve been signed… new data on how long it takes to reply to an RFP… FB Shops rolls out in more countries… An…
Tod Maffin
A huge exploit in one of the most popular web site plugins gives hackers access to your Dashboard… Google beefs up attribution reports… how to use a fr…
Tod Maffin
Microsoft may be creating campaigns and spending your money without you knowing about it… LinkedIn is working on a freelance marketplace, YouTube adds …
Tod Maffin
What can a 20-year-old video game can teach us about immersive marketing? Were Facebook’s ad reach numbers EVER accurate?! And the surprising finding a…
Tod Maffin
Facebook locks Australians out… Social media influencers now have a big union behind them… France forces Google to change its star ratings... and an un…
Tod Maffin
America’s first tax on digital advertising is here. What does it mean for your marketing budget? Also: Irritating jingles work, stop words don't, and i…
Tod Maffin
Facebook wants to make policy decisions for other social media platforms… Microsoft’s says its new PPC bidding may bump your conversions up… Google bus…
Tod Maffin
Google’s update is poised to be among its biggest changes ever… Facebook is working on a Clubhouse clone… Why has Instagram changed its Like button?...…
Tod Maffin