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First, We Kill All the Chatbots.
In This Issue: 🗓️ SAY WHAT NOW? Is Meta removing offline conversions? Yes, and no, and sort of. 📊 AD INDUSTRY: The advertising industry is grappling…
Vanishing Views
In This Issue: 🐦 TWITTER: In a surprising turn, Twitter has decided to eliminate view count metrics from videos. 👾 SECURITY: A Captcha has begun…
Searching for Ads in All the Right Places
In This Issue: 📸 ADVERTISING: Instagram now allows for ads in its search results, marking an important shift in its marketing API. 📺 STORIES: YouTube…
Price Check on Aisle Doubt
In This Issue: 🏷️ PRICING: Contrary to previous belief, the power of price placebos might not be as strong as marketers have thought. ⌛ SEARCH ADS…
Google Bets the Farm on AI-Based Ad Campaigns
In This Issue: 🔎 ADVERTISING: Google's Search ads are set to automatically adapt to user queries using generative AI. 🤖 CHATBOT: Google is…
The Day the Little Mermaid Went Full Batshit Crazy
In This Issue: 🔎 SALES: Meta introduces fresh lead generation tools on Facebook. 🛍️ Commerce: Meta rolls out promotional ads designed specifically for…
The 1% Test That Has the Ad Industry Holding Its Breath
In This Issue: ADVERTISING: 🍪 Ad industry braces for the world without cookies, as Google starts a 1% test that everybody is watching. SOCIAL MEDIA: 👥…
The One Where the Privacy Policy Became a Friends Episode Plot
In This Issue: 🔄 META: Meta has made a significant decision to move away from the customer service platform, Kustomer. 📅 SCHEDULING: Instagram is set…
Use It or Lose It: Grey Gmail Accounts on the Chopping Block
In This Issue: SEO: 📧 Google's policy update warns that Gmail accounts inactive for two years may be deleted. AI: 🤖 Amazon is creating an AI-powered…
What Meta’s New “Lattice” Architecture Means for Marketers
In This Issue: 🎯 ADVERTISING: Meta's AI ad targeting process evolves; details of its new fabric of technologies. 💬 META MONDAY: Andrew Foxwell and Tod…
TodAI Will Whine About Meta for $1 Per Minute. Order Now!
In This Issue: 🤖 AI: Meta is testing generative AI elements for Facebook and Instagram ads, aiming to revolutionize ad creation. 🛍️ Partnership…
Searching for Redemption: Will Google’s AI Announcements Be Enough?
In This Issue: GOOGLE’S BIG AI DAY: 🔎 Google adds generative AI to search 🛠️ Incorporates AI tools into Workspace 🎨 Partners with Adobe partner to…
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