And You Thought You Hated "Modeled Conversions" Now...
Facebook expands conversion modeling <sigh>... the AI that can change the price of your products in real-time... Twitter's idea for a new brand safety tool.... and more.
Changes to Ads Platform Coming
We learned today of three big changes coming to Facebook's ads platform — all of which part of their reaction to the cookiepocalypse.
72-Hour Reset Period Reset
First, they'll be relaxing the 72-hour reset period for all ad sets optimizing to the top 8 prioritized events in Events Manager.
What does this mean?