And You Thought You Hated "Modeled Conversions" Now...

Facebook expands conversion modeling <sigh>... the AI that can change the price of your products in real-time... Twitter's idea for a new brand safety tool.... and more.

Changes to Ads Platform Coming

We learned today of three big changes coming to Facebook's ads platform — all of which part of their reaction to the cookiepocalypse.

72-Hour Reset Period Reset

First, they'll be relaxing the 72-hour reset period for all ad sets optimizing to the top 8 prioritized events in Events Manager.

What does this mean?


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