Digital Advertising Taxes Are Here. What Now?
America’s first tax on digital advertising is here. What does it mean for your marketing budget? Also: Irritating jingles work, stop words don't, and is Clubhouse is feeding user data to China?
America’s First Digital Ad Tax
You knew it would happen some day. And that day is here.
The U.S. state of Maryland has become the first state to impose a tax on digital ad revenue. Which could, in theory, cause platforms like Google and Facebook to simply pass that onto us digital marketers.
The Republican governor there vetoed the bill, but the legislatur…