The Future of Google Ads: No Keywords?!

Huge changes ahead for your Google Ad campaigns… Twitter pulls a popular marketing research tool… Google Analytics drops support for YouTube… and the clever QR code campaign that doesn't use QR codes.

Google Ads to Phase Out Modified Broad Match

Heads up if you run Google Ads for your brand:

A potentially huge change is coming in the way you set your targeted keywords. 

In an announcement ironically titled: “Making it easier to reach the right customers on Search,” Google today announced it will begin making it harder to reach people — phasing out the …

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