Immersive-Marketing Lessons from a Failed Video Game

What can a 20-year-old video game can teach us about immersive marketing? Were Facebook’s ad reach numbers EVER accurate?! And the surprising finding about repurposing your video content.

Everything That’s Old is SMS Again

Years ago — like 20 years ago or so — there was this great video game called Majestic.

Except you didn’t play it, it played you.

Here’s how it worked:

  • You went to the web site to sign up.

  • It asked for some contact info — your email address, your cell number, your fax number and AOL Instant Messenger address (hey, I said t…

This post is for paying subscribers