Meet the New Digital Kingmakers of Superbowl Marketing

Amazon upgrades its affiliate tools. Why Google is rewriting text on your web pages. Snapchat’s clone of TikTok is killing it. And why your next campaign should probably include some Pinterest.

Let’s start today’s issue with a quiz!

As you probably know, the default search engine on Apple devices is Google. When you do a search in Spotlight or ask Siri something, Siri goes to Google for the answer.

So — who pays who in this deal? 

  • Does Apple pay Google to licence its search engine?

  • Does Google pay Apple to be the default engine?

  • Or is this a quid p…

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