The Rise of the Scripted Influencer

Your next hire might be fictional... How to market products during a supply chain disruption... Twitter's new Sponsored Replies placement... Reddit tries to bring lurkers out of the dark... and more.

INFLUENCERS: Will Your Next Hire Be Fictional?

Her name is Sydney.

She's a young woman in the U.S., has almost a half-million followers on TikTok, and this week she sort of blew up her sister's relati…

This post is for paying subscribers