We Should Have Seen It Coming.
Apple doubles down on the war against marketing data... Google is forced to play nice by French regulators... Pinterest's new commerce-enabled shopping lists.... and much more.
Apple's Continued Assault on the Marketing Business
Honestly, we should have seen it coming.
Today's big Apple event [watch replay] brought lots of great news for fanboys, not so great news for digital marketers.
The big one — email campaigns. When Apple upgrades its apps, the Mail app will block pixels. This, of course, means no “open” data for people who…