Zeroing In: The New App Targeting Untapped Marketing Data
Meet the app trying to crack the code of elusive zero-party data. Hipstamatic's revival: Has the Instagram killer arrived? TikTok on the tightrope, as brands make backup plans for their ad spend.
The App That Lets Consumers Sell You Their Personal Data
Caden, a new app launched this week in Apple's App store, lets consumers sell personal data to brands.
The app has been in the works for severa…
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