Zeroing In: The New App Targeting Untapped Marketing Data

Meet the app trying to crack the code of elusive zero-party data. Hipstamatic's revival: Has the Instagram killer arrived? TikTok on the tightrope, as brands make backup plans for their ad spend.

The App That Lets Consumers Sell You Their Personal Data

Caden, a new app launched this week in Apple's App store, lets consumers sell personal data to brands. 

The app has been in the works for severa…